Nairobi, Kenya

Marketing Manager

Full timeEntry levelOn-siteProcurement & supply chain

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About the opportunity

Create the marketing strategy and annual plan for the institution's courses, examinations, translation services and international placement programme
Manage and develop a team across social media, graphic design and recruitment outreach
Run and improve paid online campaigns on Meta, TikTok and Google, and manage the marketing budget
Lead outreach to relevant institutions and professional networks, working closely with the recruitment team
Set up a clear lead pipeline from first enquiry to enrolment or placement, and monitor cost per lead and conversion rates
Ensure the brand and messaging stay consistent across every branch and channel
Give the Managing Director monthly reports on results against targets

At least 4 years in a marketing management role, leading a team
A proven track record with online campaigns — budgets, targets and results you can show
Marketing experience in education or recruitment
Comfort working with data: ad managers, analytics and CRM tools
Experience with marketing analytics and reporting, using Google Analytics and the ad platforms' own dashboards, to show clear return on spend
Working knowledge of SEO, email marketing and landing page optimisation to drive and convert enquiries
Strong people leadership: the ability to set clear targets, coach team members and hold them accountable for results
Sound judgement and good decision-making when managing a budget and balancing competing priorities across several branches.
Excellent communication and presentation skills, with the confidence to report to senior leadership
Willingness to travel to branches, and to work independently while meeting deadlines