Sales & Business Development Manager

Job description

Job description

1. Sales Leadership & Fields Team Management

· Supervise & support field sales representatives to achieve sales targets

·Conduct regular field visits to monitor performance and provide coaching/training where necessary.

· Ensure proper execution of sales strategies and promotional activities in the market.

·Assist in setting team targets, tracking performance metrics and ensuring route adheherence.

· Manage relationship with distribution customers (Stockists, farms)

2. Monitoring, Reporting & Analytics

· Prepare regular sales and performance reports for management review.

·Monitor team productivity, sales trends, and market coverage.

· Analyze market trends, competitor activities to provide actionable insights.

·Track KPIs and recommend improvement initiatives.

· Review and evaluate route-to-market effectiveness & distribution efficiency

3. Branch Market Activities

· Tracking and coordinating branch-level sales activities.

• Work closely with branch teams to identify sales opportunities and improve customer service.
• Ensure teams effectively execute seasonal campaigns and market development initiatives.

· Support in identifying new business opportunities and customer segments.

4. Business Development

· Develop new sales pipeline including but not limited to commercial farms, stockists, institutions, cooperatives, farmer groups etc.

· Support development of new routes to market and identify potential new territories.

· Manage relationships with stockists and distributors within assigned regions & or territories.

· Resolve issues affecting stockist, farms and drive customer satisfaction.

5. Farm Outreach & Market Engagement

· Coordinate and support farm outreach activities and customer engagement initiatives.

· Build and maintain strong relationships with farmers, distributors, stockists, and key stakeholders.

· Support & organize market activations, and awareness campaigns to increase company visibility.

Requirements

Requirements

✰ Bachelor’s degree or Diploma in Agribusiness, Business Administration, Sales, or related field.

✰ Minimum of 5 years in sales management, preferably in the agrovet, agribusiness or distribution sector.

✰ Demonstrated experience in developing and executing business growth strategies.