Sales Agronomist

Job description

KEY RESPONSIBILITIES

A. Sales & Business Development

- Develop and execute sales plans to achieve monthly, quarterly, and annual sales targets.

- Identify and develop new customers, including agrovet shops, distributors, farmers, commercial farms, institutions, and other agricultural businesses.

- Grow sales of agrochemicals, fertilizers, seeds, animal health products, and other agricultural/veterinary products.

- Conduct regular customer visits and maintain strong relationships with existing customers.

- Prepare quotations, product proposals, and sales reports as required.

- Follow up on leads, quotations, orders, and outstanding customer requirements.

- Monitor customer buying patterns and identify opportunities for upselling and cross-selling.

- Support the company in expanding its customer and distribution network.

B. Agronomic & Technical Support

- Provide professional agronomic advice to farmers, agrovet customers, and other clients.

- Recommend appropriate agricultural inputs based on crops, pests, diseases, soil conditions, and customer requirements.

- Provide guidance on correct product application, dosage, timing, handling, and safe use in accordance with approved product labels and applicable regulations.

- Diagnose common crop pests, diseases, and production challenges and recommend appropriate solutions.

- Conduct farm visits and field assessments where required.

- Support customers in developing crop production and crop protection programs.

- Provide technical support on fertilizers, seeds, crop protection products, biostimulants, and related agricultural solutions.

- Where applicable, provide basic technical support on veterinary products within the scope of the employee's qualifications and approved product information.

C. Market Development & Customer Engagement

- Conduct product demonstrations, farmer training, field days, and customer education sessions.

- Develop strong relationships with farmers, agrovet owners, agricultural officers, farm managers, and other industry stakeholders.

- Gather market intelligence on competitors, pricing, products, promotions, and emerging customer needs.

- Identify new market opportunities and recommend products that can address identified market gaps.

- Represent the company at agricultural exhibitions, trade fairs, farmer events, and promotional activities.

D. Stock & Product Management

- Work closely with the warehouse and procurement teams to monitor product availability.

- Communicate customer demand and market trends to the relevant teams to support stock planning.

- Monitor fast-moving and slow-moving products and provide recommendations.

- Ensure products are correctly promoted and communicated to customers.

- Support proper handling and responsible use of agricultural and veterinary products.

E. Reporting & Administration

- Maintain accurate customer records and sales activity reports.

- Submit daily/weekly/monthly sales reports as required.

- Maintain an updated sales pipeline and customer database.

- Track sales performance against assigned targets.

- Prepare reports on customer visits, market activities, product performance, and competitor activities.

- Ensure all sales activities comply with company policies and applicable regulatory requirements.

Requirements

QUALIFICATIONS & EXPERIENCE

Education:

- Bachelor's degree in Agronomy, Agriculture, Horticulture, Crop Protection, Plant Science, or a related field.

- A Diploma in Agriculture/Agronomy may be considered for candidates with strong relevant sales experience.

Experience:

- At least 2–4 years' experience in agribusiness, agricultural inputs, agrochemicals, fertilizers, seeds, crop protection, or a related sales environment.

- Experience working with agrovets, distributors, stockists, farmers, commercial farms, or agricultural institutions is highly desirable.

- Proven experience in achieving sales targets and developing new markets.

- Experience in technical product selling and farmer/customer training will be an added advantage.

KNOWLEDGE & TECHNICAL SKILLS

The successful candidate should have knowledge of:

- Crop production and crop management.

- Crop pests and diseases.

- Fertilizers and plant nutrition.

- Agrochemicals and crop protection products.

- Seeds and other agricultural inputs.

- Integrated pest management.

- Agricultural market dynamics.

- Basic principles of animal health/veterinary products will be an advantage.

- Sales and customer relationship management.

- Microsoft Office and basic sales reporting tools.

COMPETENCIES

- Strong sales and negotiation skills.

- Excellent communication and interpersonal skills.

- Strong agronomic problem-solving ability.

- Customer-focused and commercially minded.

- Ability to build and maintain long-term customer relationships.

- Strong presentation and product demonstration skills.

- Self-driven and target-oriented.

- Good planning and territory management skills.

- Ability to work independently and as part of a team.

- Good reporting and analytical skills.

- Willingness to travel for customer and farm visits.